The lead-intelligence layer between your forms and your CRM.
Score, tag, and route every lead — web forms, phone calls, emails, anything else — using your rules, into the CRM you already have. We don’t replace your tools; we make every lead landing in them actually useful.
Not another CRM
Keep your HubSpot, Pipedrive, Salesforce, or spreadsheet — whatever you use to close deals. Aprism sits in front, doing the work between “a new lead arrived” and “the right person is looking at it.”
How it stacks up
It’s the combination, not any single feature. Each row is matched by someone — no other tool ticks every box.
| What you get | Aprism | HubSpot / Salesforce | Zapier / Make | CallRail / vertical tools |
|---|---|---|---|---|
| AI built for leads scores, tags, transcribes calls, suggests next steps | Built in from day one | Added on later, generic | Doesn't do it | Only inside their one channel |
| Your rules, not theirs your scoring, your tags, your fields | Set once, runs forever | Possible — takes weeks of setup | Move data only — no scoring | Mostly stuck with their defaults |
| Works with every channel forms · email · phone calls · custom | One inbox for every lead | Yes — but only inside a full CRM | You wire each one up yourself | Only one channel |
| How fast you're up and running | Minutes | Days to weeks | A few hours per source | A few hours |
| Replaces your existing tools? | No — sends leads into them | Yes — wants to be all of it | No | Partially |
What makes Aprism different
A “hot” lead for a plumber isn’t a “hot” lead for a law firm. Tell Aprism your standard once; every new lead is scored against it.
Define your own tags (after-hours, warranty) and yes/no questions (Emergency?, Ready to book?). The AI fills them in automatically.
Forms, phone calls, emails, anything else — they all become the same kind of lead. One set of rules covers everything.
Click the values you care about right in a sample — no code, no IT ticket. Test mode first; go live when it looks right.
Aprism sends finished leads on to whatever CRM you already use. Keep your stack; we just make every lead easier to act on.
How Aprism helps you
Same Aprism, very different businesses — because you set the rules. Two of the most common:
For agencies
One workspace per client. Different rules. Same playbook.
Every client wants leads scored their own way. Aprism gives each client their own setup so you do the work once, not twelve times.
- One workspace per client. Switcher in the top-left jumps between them in two clicks.
- Different rules per client — “ready to book vs nurture” for dental, “qualified vs intake” for the law firm.
- Every channel (forms, calls, emails) becomes the same kind of lead, so workflows apply automatically per client.
- Send leads to whatever CRM the client uses — HubSpot, Pipedrive, GoHighLevel, ServiceTitan, even a Google Sheet.
- Pitch it as your value-add: “the lead intelligence layer we run on top of whatever you already use.”
Coming next as we hear from agencies: one bill for all clients, cross-client quality metrics, and one-click new-client setup. Want a say in what we build first? Email us.
For home services
Every call captured. The right job in front of you first.
Plumbing, HVAC, electrical, roofing — leads come from calls, web forms, ads, referrals. Missing a hot call costs a real job. Aprism listens everywhere and surfaces the leads worth dropping everything for.
- Every inbound call is transcribed and scored on what the customer said, not just who called.
- Define an “Emergency?” check — Aprism flags urgent leads so your workflow can text the on-call tech.
- Tag the type of job (drain, water heater, warranty) so leads route to the right tech or queue.
- Catch after-hours leads, see which are hot, triage first thing the next morning.
- See which channel (Google LSA vs Facebook vs referrals) brings the highest-quality leads, not just the most.
What Aprism isn’t
- Not a CRM. Keep using whatever you have; we make every lead landing in it more useful.
- Not Zapier. Zapier moves data between apps. Aprism reads, scores, and routes leads.
- Not for regulated data. No HIPAA, no PCI. We auto-scrub card numbers and SSN/SIN as a safety net, but don’t send patient health info or card data. Full scope on the who handles your data page.
- Not magic. The AI applies your rules. Teach it once (~10 min).
Who built it
A small independent team, bootstrapped. Questions, feedback, or partnership ideas go to info@aprism.ca.
See it on your own leads.
Free to start. Connect one source in test mode, send a real or sample lead through, and watch Aprism score and tag it the way you would.